gen z is leading the way in the non-profit sector

Grady Andersen
May 21, 2024

The non-profit sector is undergoing a remarkable transformation as Gen Z emerges as a significant force driving philanthropic efforts. This generation, characterized by their tech-savviness and strong commitment to social justice, is redefining how non-profits operate and engage with communities.

The rise of Gen Z in philanthropy

Gen Z, those born between 1997 and 2012, are becoming a pivotal demographic in the non-profit sector. By 2026, they are expected to constitute 82 million people in the U.S., making them the largest generation. Their influence is already apparent, with 91% planning to volunteer and 93% intending to make financial donations to non-profits in 2024​​.

This generation, often referred to as "tech-addicted social justice warriors," is deeply committed to social and environmental causes. According to a study by the PayPal Giving Fund Canada, the vast majority of Gen Z is poised to contribute significantly both financially and through volunteerism. This high level of engagement is a testament to their desire to create a positive impact on society.

The philanthropic tendencies of Gen Z are also reflected in their giving patterns. Unlike previous generations, they are more likely to support causes through digital means, including online donations and social media campaigns. This shift towards digital philanthropy aligns with their tech-savvy nature and preference for fast, efficient transactions.

Additionally, Gen Z's involvement in philanthropy is not limited to financial contributions. They are actively seeking opportunities to volunteer, leveraging their skills and time to support non-profit organizations. This hands-on approach allows them to connect more deeply with the causes they care about, further fueling their commitment to making a difference.

As non-profits look to engage with this emerging generation, it is crucial to understand and cater to their unique preferences and behaviors. Providing transparent impact reporting, offering flexible volunteer opportunities, and utilizing digital platforms for engagement are key strategies to attract and retain Gen Z supporters.

In summary, Gen Z is set to play a transformative role in the non-profit sector, bringing a fresh wave of enthusiasm, innovation, and dedication to social causes. Their significant numbers and strong philanthropic tendencies position them as a crucial demographic for non-profits aiming to drive meaningful change in the years to come.

Motivations and values

Gen Z is driven by a deep sense of purpose and a desire to make a tangible impact on the world. This generation is particularly passionate about social and environmental issues, often prioritizing these causes in their philanthropic activities. Their motivations are deeply rooted in a commitment to justice and equity, which translates into a strong preference for supporting non-profits that align with these values​​.

Transparency and accountability are critical to Gen Z. They demand measurable outcomes from the organizations they support, seeking proof that their contributions are making a real difference. This expectation for clear, demonstrable impact means that non-profits must adopt practices that showcase their effectiveness and integrity. According to Charity Digital, Gen Z donors are keen on understanding exactly how their donations are used and the direct impact of their contributions​​.

In addition to their financial support, Gen Z values volunteer opportunities that allow them to engage directly with causes. They are looking for meaningful, hands-on experiences where they can see the immediate effects of their efforts. This active participation helps them feel more connected to the cause and reinforces their commitment to making a difference​​.

Digital engagement

As digital natives, Gen Z leverages technology and social media to champion their causes. Their proficiency with digital tools enables them to raise awareness, mobilize support, and drive donations effectively. Social media platforms, in particular, serve as powerful channels for Gen Z to advocate for issues and engage with like-minded individuals globally. An illustrative example of this digital activism was seen when the Pet Alliance of Greater Orlando received an overwhelming number of donations following a social media campaign after a disaster​.

The rise of no-code technologies has further empowered Gen Z to become tech entrepreneurs and create impactful digital solutions. Platforms like WeWeb and XANO for web applications and FlutterFlow and Firebase for mobile applications enable young innovators to develop sophisticated digital tools without needing extensive coding knowledge. These technologies allow non-profits to allocate more resources towards their missions rather than expensive technology development.

For instance, a non-profit using WeWeb can quickly develop a user-friendly web app that showcases their impact, engages volunteers, and facilitates donations. Similarly, with XANO, organizations can manage their back-end data seamlessly, ensuring efficient operations and robust data security. On the mobile front, tools like FlutterFlow enable the rapid development of mobile apps that can engage supporters on the go, while Firebase provides the infrastructure needed for scalable, real-time data management.

By integrating these no-code solutions, non-profits can enhance their digital presence, streamline operations, and ultimately increase their impact. This approach aligns perfectly with Gen Z's values of efficiency, transparency, and measurable outcomes, making it easier for them to support and engage with non-profit organizations.

In conclusion, Gen Z's commitment to social and environmental causes, coupled with their digital savvy and preference for impactful engagement, positions them as a transformative force in the non-profit sector. By leveraging no-code technologies and embracing transparency, non-profits can better connect with this dynamic generation and amplify their efforts to create positive change.

Implications for non-profits

To effectively engage Gen Z, non-profits need to adapt to their preferences and behaviors. This includes:

Embracing digital tools

Utilizing social media, mobile apps, and online platforms to connect with and mobilize Gen Z supporters. Non-profits should leverage platforms like Instagram, TikTok, and YouTube to create engaging content that resonates with Gen Z. Additionally, integrating no-code technologies such as WeWeb and XANO for web development, and FlutterFlow and Firebase for mobile applications can help non-profits maintain a robust digital presence​.

Offering flexible opportunities

Providing varied and flexible volunteer opportunities that align with their schedules and commitments. Gen Z values experiences that allow them to directly engage with the causes they care about. Non-profits can offer virtual volunteering options, short-term projects, and flexible schedules to accommodate their diverse lifestyles and commitments​.

Ensuring transparency

Demonstrating clear impact and accountability to build trust and loyalty among Gen Z donors and volunteers. Non-profits should provide detailed reports on how donations are used and the outcomes achieved. Utilizing digital tools to share real-time updates and success stories can help maintain transparency and keep Gen Z engaged and informed.

By understanding and adapting to these preferences, non-profits can effectively harness the passion and energy of Gen Z, fostering a new generation of dedicated supporters and volunteers.

nocode rebels (ncr) is empowering the non-profit sector through no-code innovation, making custom web and mobile app development faster and more affordable without losing on scalability or performance

Gen Z's involvement in the non-profit sector is not just a trend but a powerful movement that is reshaping philanthropy. Non-profits that recognize and adapt to the values and behaviors of this generation will be well-positioned to harness their energy, passion, and innovation. By doing so, they can drive significant social impact and ensure the sustainability of their missions in the years to come.

At nocode rebels (ncr), we are at the forefront of this transformation, providing IT consulting and development services tailored to the needs of tech non-profits and social entrepreneurs. Our expertise in no-code technologies allows us to offer agile, cost-effective solutions without compromising quality.

Opportunities for Gen Z tech volunteers

Are you a Gen Z enthusiast skilled in web and mobile app design and development? Ready to use no-code technologies like WeWeb, FlutterFlow, and XANO to create digital solutions for social entrepreneurs and organizations?

Join our team at nocode rebels. We provide an environment where your skills can directly impact the causes you care about. Let’s innovate together and drive social change through technology. For more information, email us at  

Opportunities for social entrepreneurs and investors

Are you a social entrepreneur, investor, or organization looking to develop a web or mobile application? At nocode rebels, we specialize in rapid MVP development using no-code platforms. Whether you need a robust web application developed on WeWeb and XANO or a dynamic mobile app built with FlutterFlow and Firebase, we have the expertise to bring your vision to life.

Trust us to create impactful digital solutions while saving your org’s money, allowing you to advance your mission. For more information, email us at  

Opportunities for tech accelerators and incubators

Are you part of a tech accelerator, incubator, or fellowship supporting tech non-profit startups? nocode rebels is a trusted firm, with partners like Fast Forward, the Watson Institute, Conduit, and Ukraine Tech Network. We’re a Ukraine-based team offering comprehensive IT consulting and development services, ensuring that your startups have access to affordable technology services. 

Together, we can empower the next generation of tech entrepreneurs to create sustainable, impactful digital products. For more information, email us at  

To sum up

In summary, Gen Z's engagement with the non-profit sector is revolutionizing philanthropy. By aligning with their values and leveraging no-code technologies, non-profits can harness this generation's innovative spirit to achieve significant social impact. At nocode rebels, we are committed to supporting this movement, providing the tools and expertise needed to drive lasting change.

References and resources

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